7 Must-Do Instagram Strategies for Promoting Your Event

Instagram has taken even more active lead in marketing. It has attracted people from all sphere of life to share their moments along with creating a platform to view various promotional offers.
To utilize its full potential, one has to be very careful about what and when to promote their content (through images of course!), and how to use Instagram's exclusive marketing tools and the platform itself, to engage the target audience.

In this article, we're going to share some practical strategies about how to promote your event using Instagram.
Stay hooked folks.

1. Welcome Followers with a Video Invitation to Your Event

Instagram has already made it very easy to give a warm welcome through direct video messages. You will get 15 seconds to greeting your new followers and invite them to your event. This is particularly effective when the person making the video will also be at the event to welcome attendees. Everybody likes to see a familiar face when they are in unfamiliar surroundings.

2. Take Advantage of Instagram Stories

Instagram Stories are viral nowadays. They have a feature that allows users to upload a series of attached clips as they post about their day in a video story. For an event, this is an outstanding way to give followers on Instagram a backstage pass. After all, people like to see what is going on behind the scenes.
You can give your audience a daily teaser of what’s next to come via Instagram stories. On the day of the event, try to keep the stories coming so the followers who didn’t make it can see what they are missing. As each video clip you share will be live only for 24 hours, you don’t need to worry unduly about video quality.

3. Take Advantage of Instagram TV

It is a whole new feature that can extend the reach of promoting events. As no longer limited to the 1-minute restriction allows the event team to create more extended version videos of their activity. FOMO can be created within people by showing segments of the previous events. It can help in creating hype among people. Though at present advertisements are not available, there is a promise of it making entrance very soon.

4. Share the Location

Share with people a sneak peek of the venue. Let them see how the exterior and interior looks like thus they expect insinuation of the type of atmosphere. Do you want to know how you can find the perfect venue!? Why not leave up to the audience’s vote!?
By uploading each photo of a potential venue on Instagram let audiences decide which one would be the best location. Ultimately the event is for them so why not let them have an opinion where the place will be.
Finally, you can also post brief videos. If you get the opportunity to walk through the facility, then film the location when you are visiting the area. This is very important to add a brief description of each venue, making highlights of worth mentioning such as a direct comment on the outdoor or architectural views.

For more social media marketing tips please check out the full event marketing guide for social media

5. Use Luster (Previously Known as Instaprint)

Luster is a wall-mounted photo booth which is available for rent. When attendees upload a photo on Instagram with your event hashtags, Luster immediately prints a physical copy of the picture, which audiences can keep as a souvenir.
Even in the modern age, people still are crazy for hard copies. They will appreciate having a real photo as a memory. Guests will be walking away with a souvenir while you get a valuable social impression to set your hashtag a top trend.

6. Building Hype with a Visual Countdown

Instagram is a fabulous platform to build hype and momentum for any types of events. Some organizers or brands use it to badass start their event campaigns in an eye-catching manner that provides the event date and duration. This sort of countdown may help your followers to feel the part of your journey.>

7. Give the Unique Visual Personality of Your Event

Instagram can help you visually encircled to your event’s brand identity. Imagine if it like a scrapbook – each photo and video adds an extra dimension, showing followers what your event is all about. By building up a unique personality, audiences can have a better understanding and attachment to your event. You can portray your event in any way what suits best to reach attendees. For example, some event organizers post artwork, quotes and memes.

Wrapping up

Instagram has attracted a huge audience into itself which provides people with a lot of opportunities to build up better communication with all. People from all area of life can gain benefit from this social media. Due to frequent updates, the features also change very quickly with the exclusion of old ones and including new ones. To help all of you, we will be updating this page on a regular basis with the new features and guidelines on using these features to your benefit.

Here are a few more Instagram features you can check out to promote your business.